劳斯莱斯曜影鉴赏，一封让您先睹为快的感光邀请函。
劳斯莱斯车主引领着精英生活，仿若日出与破晓般永远先行于世。这一次，他们同样能先睹为快，迎接史上独具性感魅力的四座敞篷车——全新劳斯莱斯曜影（DAWN）。
在大众媒体发起线上活动无法实现精准投放，但微信平台可以让劳斯莱斯经销商与客户实现直接沟通。
通过微信，经销商将专为私人定制的邀请函发送给每位精选客户。这是世界上首封通过光感启动的h5邀请函，收到的人只需用手机捕捉到清晨第一缕阳光，就能抢先欣赏劳斯莱斯曜影的迷人内饰。而私密鉴赏活动的电子邀请函，就隐藏在敞篷打开的前排座椅上。
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