2016年，BMW 德国总部发布了全新的基于ADOBE后台系统的官方网站。Interone应BMW中国客户的要求，于2016年12月上线了全新的中国官网。
BMW 中国官网基于Adobe Experience Manager 6.0 的CMS后台，采用多设备兼容的响应式设计，还基于中国本土用户体验做了本地化的优化及灵活性的延展。使得全新官网不仅能够与全球官网在设计和用户体验上保持高度一致性，也能够兼具对中国业务需求的支持，适应中国移动互联网的高速发展，满足用户对于豪华汽车品牌官网的体验和功能的期望值。
全新BMW中国官网以用户为中心的设计策略，移动优先的设计理念，极大的提升了网站效率。在自然流量用户数量、网站响应速度、预约试驾转化率等多个核心衡量指标上取得了极大的提升。在同年的PSYMA用户调研中，BMW中国官网被消费者选为体验最好的汽车品牌官网之一。
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