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以李小龙著名的“像水一样”采访片段为创意载体，打造迄今为止最“走心”的 M 广告。跳脱出以往 BMW M 产品广告片的定式，不止于展现产品性能，而是通过对于产品哲学的诠释，完成了一次对于 BMW M 品牌精神的提升。真正将中国消费者作为沟通对象，用充满东方韵味的创意表现，加强了消费者和 BMW M 这样一个来自西方的性能车品牌的情感纽带。是迄今为止在中国最受欢迎的 BMW M 广告片，获得超过 1 亿的播放量。
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