BMW首支全球春节拜年广告
传递「心悦，成福」的美好祝福
春节来临之际，对生活的向往和未来的祁望，可以融在一个“福”字里，“福”文化根植于每个中国人心中。而 “结婚、生子、财富……”这些传统意义上的福， 在注重个人体验的今天，有了更多需求上的改变。BMW 与时代精神变革同行，赋予“福”全新定义：心生喜悦，即是福，愉悦的心情，绝对是大大的福气。
在”心悦，成福”的概念下，Interone 结合富有传统中式韵味的中国结核心元素，为 BMW 打造了首支全球春节拜年广告。摒弃煽情与催泪，以 BMW 特有的激情、 动态的风格，与采青、擂鼓等浓烈年味元素交织运用。四辆 BMW竞速相驰，将飞舞的红色丝绸通过漂移、过弯等操作，打出一个 “悦” 字中国结。红色丝 绸结 “悦 “的过程，也是结 “福” 的过程，从天而降大大的 “悦 “，也传递 BMW “心悦，成福” 的美好新春祝福。
本支视频由 Interone 中国携手 MidasFilms，共同为 BMW 打造，以喜庆的中国风画面配合动感的节奏，演绎出激动人心且别具一格的新春祝福。正是 BMW 一贯的卓越动力、稳定操控性与灵活响应等诸多优异性能，成为完成这部新年佳作的基础。
作为 BMW 史上第一支庆贺中国新年的广告，它不但会与中国观众见面，且将在全球范围投放，与大家一起，欢庆新春。
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