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传奇经典邂逅非凡格调，豪华气质触发运动激情。全新BMW 3系，历经44年六代演进，再次造就跨越世纪的经典。
作为最具BMW运动精神及驾驶操控性的运动轿车，BMW 3系所带来的豪华感受却很少被关注。借助新一代3系上市的契机，我们以运动豪华轿车的全新定位，与BMW 客户携手，共同制定传播策略，建立创意，准备物料，以澎湃的激情诠释全新BMW 3系的焕然突破。
为沟通全新BMW 3系运动豪华的形象定位，我们打造了全新的视觉风格，发布TVC及主视觉。在6月22日上市后持续通过社交网络、合作媒体、官方网站、户外广告、经销商渠道等平台全方位传播概念。官方网站及社交平台以全新风格成功诠释“动见豪华”新定义，户外、机场等线下广告也于上市起持续发布，全面扩大传播效应。
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