在全新 BMW 1 系运动轿车上市之际，宝马推出了“我型，我速”整合传播战役。作为传播活动的重要组成部分，我们发布了“项目1” 线上平台作为与受众沟通的主要阵地。此外，平台还包含了多个与符合目标受众兴趣领域的 KOL 合作拍摄的系列病毒视频，Interone 在其中负责了音乐和游戏两个篇章，分别与音乐人孔令奇和游戏《王者荣耀》跨界合作，呈现了真正贴近 90 后年轻消费者的创意内容。
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